Back in October 1987, Paul O’Neill gave his first speech as CEO of Alcoa, the aluminum manufacturing giant. Investors were nervous, since Alcoa had faltered with failed product lines. But O’Neill didn’t talk about profit margins, revenue projections, or anything else that would be comforting to Wall Street ears. “I want to talk to you about worker safety,” he began. The room went silent.
Author: Drake Baer